Salutations. Let's get something straight before starting, When we were younger, we all looked up to batman but as we grew up it was obvious who was more awesome: Joker. I can bet my head on the fact that everyone likes to be the villain rather than the protagonist. Why I think villains are far cooler than heroes: Aesthetics. Most villains have a cool aesthetic. They naturally have a taste for the finer stuff which readers secretly adore too. Strategic nature Readers enjoy strategic planning and the elaborate intelligence used by villains in manipulation rather than the pure inborn strength of most heroes. Relatable. Heroes are already expected to win and for a good reason, I don't disagree, ie, their morals. But it's the persistence of villains even after our and perhaps even their knowledge that they'll fail that makes them likeable. Mystery. The air they have about them of coldness, unpredictability and evil hooks the reader making them concentrate on the vill